Lay’s

TVC · Production Service | Thailand

Pakistan production house 9.8 Films shoots in Thailand for the new commercial for Lay’s, doubling the country for a series of international locations. The new campaign showcase how the new unique flavors of the beloved potato chip brand takes you into a new food journey.

The combination of Thailand’s different cultures and traditions doubled up for Australia, Italy and China. The particular locations were chosen to match with each of the different places shown in the campaign. For Italy, we filmed at Venice de Iris in Bangkok, which was modeled off of the beautiful winding canals of Venice. For Australia, we chose a beach resort at Sattahip, Chonburi which resembles their beautiful beaches, and a Chinese temple in Samut Prakan Province for China.

The Lay’s project is only one of the many campaigns where Thailand was used to double up for global locations. Israel’s Rabel Films also used Thailand for the Spring Tea Journey campaign to double for Africa and Brazil.

Thailand is one of the world’s best tourist destinations, furthermore, the country is a great destination for filmmakers. The country can provide the backgrounds to bring every filmmaker’s vision to life.